Did we need another social media app?  Probably not.


If you have ever had a deep dive down the TikTok rabbit hole, you will know how easy it is to lose an hour (or more) of your life on social media.  With an estimated 57.1 million social media users in the UK alone, social media is big business.


Meta - Instagram and Facebook's parent company decided of course we needed a new app and this week launched Threads as a direct competitor to Twitter. Being called in some circles as the 'Twitter Killer'.  



Threads is a free, downloadable app designed to be 'a text based conversation app' requiring an Instagram account to log in. Hopefully helping keep online trolling down. Unlike TikTok which simply requires an email address to create an account making it easy to remain anonymous and no way of identifying the user.


Looking a lot like Twitter (it's being reported that Twitter are threatening to sue!)  posts can be up to 500 characters long (Twitter is 250) with conversations/posts  called threads as opposed to Tweets.


Photo courtesy of The Daily Mail


The primary selling point is the connection to Instagram and Facebook - accounts you already follow on Instagram transfer over and Threads posts can be linked directly to your Insta story.


So far, it seems more lighthearted and fun than Twitter and Instagram with the main content centering around quirky short statements and memes.  Here at Black Heart we are using it to have a bit of lighthearted fun with some behind the scenes content, sneak peeks, horse memes and office banter.  


Threads is not currently available in the European Union due to strict data protection legislation. This is likely to change in the near future.


Check out the Black Heart Threads account directly by searching us on Threads or following this link on our Instagram account.